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Economic efficiency: scenarios for market introduction

Economic efficiency: scenarios for market introduction

Another important focus of the project is to identify and evaluate sustainable organisation models for a successful market launch. This can only be achieved if the customer realises the added value of appropriately equipped vehicles very early in the process.

Leading automotive and telecommunication companies as well as public institutions therefore have joined each other in a strategic alliance. Based on the results of the field test, they will examine and evaluate various scenarios and organisation models – for example within the context of public-private partnerships (PPP). 

Picture: © Ford

Funded by the German Federal Ministry of Economics and Technology,
the Federal Ministry of Education and Research as well as
the Federal Ministry of Transport, Building and Urban Development